follow-up

follow-up
I. follow-up ˈfollow-up 1 adjective [only before a noun] MARKETING
a follow-up letter, visit etc is done to make sure that earlier actions have been effective or successful, or to continue a plan of action that was started earlier:

• By lunchtime, I usually know how many follow-up letters, informational packets, and other documents that I need to send out to clients.

• Follow-up interviews have indicated that the advertising campaign was widely misunderstood.

  [m0] II. follow-up ˈfollow-up 2 noun [countable, uncountable] MARKETING
something that is done to make sure that earlier actions have been effective or successful, or to continue a plan of action that was started earlier:

• Ask one of the sales reps if we have sent a follow-up yet.

• I know that the email was flagged for follow-up.

* * *

follow-up UK US /ˈfɒləʊʌp/ noun [C or U]
something that is done to finish a previous action or make it more successful: »

Large numbers of unpaid tickets are being written off without any follow-up.

follow-up to sth »

The letter was a follow-up to a meeting held this month in which staffing issues for the program were raised.

a follow-up call/letter/interview »

Make follow-up calls to these contacts in the hopes of generating additional publicity.


Financial and business terms. 2012.

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